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The World in Images

Autistic Barbie: Marketing or Inclusion?

11 min

Available until 06/03/2031

02/04/2026

In a video shared on TikTok, a girl opens a box to find the new ‘autistic’ Barbie by Mattel, part of the brand’s inclusive strategy. What does this new doll tell us about the changing representation of the condition?

Presenter

Sonia Devillers

Country

France

Year

2025

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