Managed Service (optimisation and associated services) for ARTE’s advertising investments on Facebook in Europe, excluding France and Germany
(Competitive procedure with negotiation)
ARTE, a Franc-German cultural channel, offers a selection of its content subtitled in four new languages (English, Spanish, Polish and Italian), exclusively on its website.
In this tender procedure, ARTE GEIE is seeking a solution to manage and optimise its Facebook web marketing campaigns to promote this offer of subtitled programmes.
ARTE’s objective is to increase its European audience, and specifically in the context of this tender procedure, to maximise the number of videos viewed on the ARTE website (www.arte.tv) in their four language versions. The key performance indicator (KPI) is the cost per video (programme) viewed on the website www.arte.tv
The tender documents can be downloaded HERE (link to the French buyer profile of ARTE GEIE).
The time limit for receipt of the requests to participate is March 2, 2020, at 12.00 pm.
The other public tenders of ARTE GEIE are available: