The World in ImagesParalympics: Getting the Public Excited
11 min
Available until 11/07/2029
26/08/2024
In April 2024 many tickets for the Paralympic Games in Paris remained unsold, even though they are significantly less expensive than tickets for the Olympic Games. To get the French public excited about the Paralympics, a major advertising campaign was launched on billboards, on television, and online.
Presenter
Sonia Devillers
Country
France
Year
2024
