TAPETaylor Swift

Apple launched its streaming service in 2015, and to celebrate, the company made their customers an offer they couldn't refuse: three months free subscription. The problem: during these three months, the artists streamed will not receive a penny. But that was without reckoning for Taylor Swift, who published an open letter to the firm on her Tumblr detailing why refusing to pay artists for their work was unacceptable. Apple backtracked.