Alfred Premium

Ready to let an artificial intelligence decide what's best for you?

Alfred Premium preview image
Close video

A documentary account of the future of e-commerce.

It’s no secret that Amazon and Airbnb are shaking up traditional commerce. While some worship at the shrine of the sharing economy, others are vandalizing Uber cars. But whether you’re for it or against it, the world has already changed. And the major players in the digital economy are the ones who are one step ahead of the rest.

ALFRED PREMIUM is a documentary account of the future of e-commerce, told in the format of the Facebook Messenger conversation. Alfred is your new personal shopper. He’s a chatbot whose sole objective is to free you from endless cycle of buying. For better or for worse. On the Internet, wherever you are, whatever you’re doing, your wish is just a click away. Are you ready to let Alfred take control?

Our goal is to take you to the other side of the debate, straight to the heart of what happens when you make a purchase.

Produced by ARTE France and the National Film Board of Canada (NFB), ALFRED PREMIUM is also available on web browsers as well as on Google Home and Alexa smart speakers (spring 2019).


  • Original idea - Joël Ronez
  • Screenplay for Messenger and Web - Pierre Corbinais
  • Creative Director - Émilie F. Grenier
  • Office national du film du Canada - ARTE France 2019


Site unsupport
Update browser