360° hip hop
“What do you think about new technology?” That is the question we asked the rappers taking part in the MC360 project. Selfies, smartphones, snaps and stories…The ups and downs of our society 3.0 have provided inspiration DJ Weedim’s freestyle lyrics set to music and recorded in 360°.
On the MC360 mic, twelve young French rappers – Gérard Baste, Davodka, Chilla, Biffty, Guizmo, Jarod, DINOS, Still Fresh, Cheu B, 6 Rano, Sidi Sid and Brave. Twelve artists, twelve styles, twelve points of view. Bringing it all together, DJ Weedim sets a common theme. Behind his decks, he spins disks for each of his guests.
But MC360 is not all about music, far from it. On top of filming freestyles with 360° cameras, each song has been “pimped” with visual effects from the studio FCINQ. Words superimposed, lighting effects and animations all over the place. The style of each of the twelve rappers can be seen as well as heard.
It’s clear, MC360 is above all else a collaborative project involving beatmakers, MCs, graphic artists and video makers, all working hand in hand to celebrate hip-hop culture. Get out your VR headset, plug in your earphones and dive in to the MC360 experience!
- Production - Sourdoreille