ARTE’s corporate visual identity and sound design are given a makeover by the Munich based agency Luxlotusliner, and the Parisian agency, Novaprod Owl. The logo is brought into sharper relief by placing it on a 3-D colour gradiant against a background collage of vivid portraits of people of all ages
German promotional campaign: “Gebt mir einen Grund fernzusehen” (“Giving viewers a reason to watch TV”).