ARTE

Prime-time closer to TV viewing habits

January 2010

[caption id="attachment_57028" align="alignleft" width="195"]2010-arte-journal Jürgen Biehle, Marie Labory - ARTE Journal[/caption] ARTE reboots its access primetime and late evening slots. In access prime-time, innovations to news reporting are introduced with ARTE Journal, The Blogger and Yourope illuminating current events from both a European and international perspective. The French prime-time slot is brought slightly forward to more closely align itself to TV viewing habits. Late on in the evening, ARTE targets a younger audience with programs featuring culture, fashion, music, film, comics (Culture Pop) and live performing arts (One Shot Not), while also delving into the world of science, with reports on geomagnetic storms, cannabis and even plant intelligence.