Logos
ARTE logos are registered trademarks. Their use is subject to the explicit prior authorisation of ARTE. Any use without such authorisation may constitute an act of infringement.
If you are an ARTE partner or service provider, you may use the logos within the framework of the agreement you have concluded with ARTE.
Otherwise, you can send an application to logo@arte.tv describing exactly the intended use (context, duration, territory), and you may be granted a trademark licence.
Find more logos, guidelines, spots, graphic elements and pictures in our corporate image bank →
Our visual identity
The British agency The Partners, now known as Superunion, designed ARTE’s corporate identity with Stuart Radford and Graeme Haig as creative directors. They have also worked for other media and arts institutions like the BBC, the National Gallery and the Museum of Modern Arts (MOMA).
ARTE’s branding emphasises the channel’s role as a ‘cultural magnet’ in Europe. The logo has moved from a horizontal to a vertical position on screen. The other elements – dynamic branding, programme name, image inserts – slide across the screen and attach themselves to the logo, as if drawn by a magnetic force.
Typography
The Barna Stencil typeface accentuates the magnetic effect of the logo. Barna Stencil is, indeed, crafted like a stencil, a reminder that ARTE has that special “hand-made” quality, a human touch with values and savoir-faire.
Spots
The stings punctuate the end of the programme and the start of the ad break. They are just four seconds long and play with the viewer – the subject never actually reaches the ARTE magnet.
Find spots and stings in our corporate image bank →