ARTE

A Bold New Look

Winds of change sweep through ARTE with a design produced by the Velvet Agency (Munich), and the statement: “ARTE, vivons curieux” (ARTE, be curious). Boldly modernizing, the on-screen corporate logo is tilted back 4°, and twisted to open out the image, enhancing its visual impact. In France, an ad campaign hatched up by the Ailleurs Exactement agency whets the nation's appetite for new ARTE productions such as "Discovery" or "Theme Tuesday".