ARTE

New look for ARTE

2004

[caption id="attachment_56773" align="alignleft" width="195"]2004-ARTE Découverte-ARTE Entdeckung Velvet[/caption] Winds of change sweep through ARTE, with a new design produced by the Velvet Agency (Munich) and the accompnying statement: “ARTE, vivons curieux” ("ARTE, be curious"). In a bold visual innovation, the on-screen corporate logo is tilted back 4°, and twisted to open out the image enhancing its impact.