Re: GranfluencersThe Boom in Senior Models

18/10/2022

With Europe’s population ageing, the marketing industry is increasingly targeting the over 60s by using older models in campaigns. At the same time “granfluencers” are emerging as powerful players on social media.

Country

Germany

Year

2022

Duration

33 min

Available

From 29/03/2023 to 16/10/2023

Genre

Documentaries and Reportage

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