Re: GranfluencersThe Boom in Senior Models


With Europe’s population ageing, the marketing industry is increasingly targeting the over 60s by using older models in campaigns. At the same time “granfluencers” are emerging as powerful players on social media.

Duration :

33 min

Available :

From 17/10/2022 to 16/10/2023

Genre :

Documentaries and Reportage

Versions :