Switzerland undercoverEpisode 5: SCL, Cambridge Analytica’s back office

In 2015, British company Cambridge Analytica used the Facebook data of at least 87 million to influence how citizens would vote. Thanks to this data, Cambridge Analytica is able to paint a very accurate picture of voters and carry out targeted political advertising.

This programme of the Swiss channel SRG SSR is part of The European Collection, a joint initiative of European public media (ARD, ARTE, France Télévisions, SRG SSR and ZDF), coordinated by ARTE.

Duration

12 min

Available

From 13/12/2022 to 13/12/2023

Genre

Documentaries and Reportage