The Art of MarketingStreet Art à la Française

7 min
Airlines, haute couture, food, transport... street art is now popping up in all sorts of unlikely places. Major brands have cottoned on to the immediate cool factor that comes with hiring street artists. These collaborations boost sales, and transform a brand's image. Has street art sold out?

  • Director :
    • Samuel Boujnah
    • Jim Gabaret
  • Author :
    • Samuel Boujnah
    • Jim Gabaret
  • Country :
    • France
  • Year :
    • 2015