The Art of Marketing
Street Art à la Française

7 min
Available from 31/10/2017 to 30/11/2019
Available live: Yes
Airlines, haute couture, food, transport... street art is now popping up in all sorts of unlikely places. Major brands have cottoned on to the immediate cool factor that comes with hiring street artists. These collaborations boost sales, and transform a brand's image. Has street art sold out?

Programme information

Director :

Samuel Boujnah
Jim Gabaret

Author :

Samuel Boujnah
Jim Gabaret

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