The Partners developed a brand idea: ARTE – Europe’s cultural magnet. They reimagined the ARTE logo as a magnet then, to maximise the space of the wide screen format, spun it 90 degrees and placed it on a vertical axis.
The Partners developed a brand idea: ARTE – Europe’s cultural magnet. They reimagined the ARTE logo as a magnet then, to maximise the space of the wide screen format, spun it 90 degrees and placed it on a vertical axis.